Seven years ago, when my life was turned upside down, I felt overwhelmed, terrified, and unsure of how I would keep everything together. But amid the chaos, I discovered something unexpected: the very skills that helped me navigate the toughest times became the foundation for my career and now, for building a business in digital marketing. I want to share so that other single/widowed moms can realize jsut how much they have to offer too.
Managing a household, being the sole breadwinner, and raising three kids alone has been anything but easy, but these challenges have shown me a strength and resilience I never knew I had. Along the way, I’ve gained countless skills that I’m incredibly proud of. While I already felt like a supermom before my husband passed, I quickly realized you don’t know what you’re truly capable of until you face the unknown. I’ve had to fill so many gaps and learn new skills on the fly, and those skills have become invaluable in my journey into digital marketing. Here is a little of what I have learned and how it has helped me.
First, I’ve become fiercely independent. Being solely responsible for my family, I’ve had to make countless decisions on my own, without the safety net of a partner to lean on for feedback or support. This has made me a self-starter and confident in my ability to handle whatever comes my way. Running my digital marketing business is an extension of this independence. I know what needs to be done, and I don’t wait for someone else to take the lead—I do it myself. I am driven by a desire to provide for my family and to create a better life for all of us.
My time-management and planning skills have become top notch. Like most moms, I’ve juggled meal planning, household chores, doctor’s appointments, school schedules, and after-school activities. But, you cannot imagine the tremendous amount of effort and planning it took to get my three kids to dance, theater, and swim practice—each at different times and locations—with only me to drive them. I was proud of myself for figuring it out. Some called me crazy, but I was determined to find a way to let my kids stick with their passions after my husband died. I wanted their life to remain as consistent as possible. These abilities have translated seamlessly to managing multiple social media channels, planning content, and executing new projects for my business.
This brings me to another crucial skill: creative problem-solving and resourcefulness. When you’re raising kids alone, you learn to think on your feet. There have been many times when I simply HAD to make things work, with no other options. When there is no other alternative, you somehow find a way. I’ve become adept at handling unexpected challenges, managing a tight budget, and coming up with creative solutions—skills that are invaluable in digital marketing when you are developing unique strategies or thinking outside the box to create digital products.
Building a brand and promoting products require resilience, determination, and adaptability—qualities that are necessary as a single mom. It’s a slow process to develop credibility and trust with an audience, just as it is to navigate life’s twists and turns as a solo parent. When life throws you curveballs, you must be ready to adapt, recover from setbacks, and keep moving forward because there’s simply no other choice.
Finally, my empathy and compassion have deepened tenfold. I’ve always been sensitive and empathetic, but going through the fire of loss and tragedy has changed me profoundly. The heartbreak of losing my partner, the despair of not raising our kids together, the loneliness I’ve faced countless nights, and the fear of handling everything alone—all of this has heightened my ability to connect with others who are also struggling.
This empathy has become one of my greatest assets. Building genuine connections and understanding the emotions of others is crucial in this field. I can relate to what other single moms are feeling, which allows me to create content that truly resonates and promote products that genuinely help. I know how hard it is to struggle alone, and if I can make even a small difference in another mom’s life, I feel fulfilled.
In the end, I hope my story can inspire others who want to start their own digital marketing business. You are so valuable, momma, and you have learned and gained so much through your trials. Every mom has a story to tell, and when we share our experiences and support one another, it makes the journey a little bit easier. This is what drives me. I want to help others — whether by offering products that make life simpler or through sharing content that provides helpful tips and encouragement. We’re all in this together, and there is room enough for everyone to be successful. We’ve got this!
Work at Home Widow 